Category:
Speculative Design

Deliverables:
Informative Poster & Publication,
6 x Tourist Guides

Year:
2018

Elemental Guidance

In Singapore, tourist guides are readily available at airport terminals to help visitors make their way around the island. However, information presented within the publication’s accordion folds lacked direction in communicating necessary information to its users.

A continuation of The City of Graph, Elemental Guidance takes on a speculative approach in dovetailing the application of American architect Kevin Lynch’s five-element system to areas outside of wayfinding that are equally chaotic in nature, which in this case, the process of reading a tourist guide.

Design Objective:

“Utilising Lynch’s concept of environmental legibility as a means to question the practicality of physical maps by incorporating visual qualities of his five-element system into the reading experience of conventional tourist cartography.”

Information used in existing collaterals were revamped and classified into a series of six tourist guides surrounding different themes – Arts, Culture, Food, Nightlife, Shopping and Sentosa.

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The City of Graph