Category:
Design Research

Deliverables:
A3 Proposal

Team:
This project was a collaborative effort with
Ng Peiling, Vanessa Yeo & Yolande Leong, LASALLE College of the Arts.

Year:
2017

Apollo

Apollo is a mall-library hybrid situated at the corner of Orchard and Oxley Road, where it aims to be one stop destination for youths to eat, study, work and unwind. The new mall is envisioned to have a 24-hour library and study pods dedicated to provide users with an interesting mall experience.

Singapore’s number one shopping boulevard, Orchard Road, has seen a decline in footfall over the recent years. During a three week long workshop with FITCH Singapore, we explored ways that will help restore the retail landscape in Orchard Road to its former glory. Apollo received Best Strategic Insight by FITCH at the end of the workshop.